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Communication Practitioners Article

Monday | 22 November | 2021 The challenges facing internal communication personnel

By Essie Bester Communication personnel are responsible for conveying the right message to the right  people at the right time. They play an extremely important role in organisational change. For that reason communication, and specifically internal communication, is regarded as one of the most important pillars of employee commitment. Internal-communication officers are, however, regularly faced by challenges when they try to improve communication in the workplace. Some of the most common challenges and suggestions in this regard include the following: Lack of employee commitment: Communication with employees is virtually impossible in organisations where people are not motivated and committed. Improve
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Monday | 18 October | 2021 Three digital marketing trends for 2022 and beyond

By Anja van den Berg After a historic and challenging 18 months, consumers worldwide have been catapulted straight into the Fourth Industrial Revolution. The pandemic has accelerated preexisting industry trends and altered consumer behaviour for the long haul – possibly forever. People have become more reliant than ever on media for work, information and social connection. Digital marketers need to follow suit as a matter of urgency to make sure their brands stay relevant. Let’s explore three digital marketing trends for 2022 and beyond: Seamless digital customer experience A brand needs to take the entire online interaction with the consumer
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Friday | 08 October | 2021 Kreatiewes skuur skouers tydens 2021 se Gonsfees

Dit was vanjaar die derde Gonsfees wat Solidariteit se Gilde vir Kommunikasie en Bemarking aangebied het en dit was ook die grootste nog. Vanjaar is die Netwerk Nagmark, ʼn kommunikasiefees wat jou die geleentheid bied om jou netwerk in die kommunikasiebedryf uit te brei, behoorlik gevier. Dit was 'n aand vol opwinding waar harde werk in die kommunikasieveld gevier is, en hoe dan anders as by 'n fees! Daar is skouers geskuur, lekker geëet en kennis ingewin. Leadhome se hoof van bemarking en medestigter van Plato Coffee, Stephan Bredell, en Mariaan Botha, eienaar van die kreatiewe M.studio, het hulle kennis
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Monday | 20 September | 2021 Toe nou nie 'n ballerina nie, maar sy dans steeds met woorde

Met 11 jaar se ondervinding in die kommunikasiebedryf is Cilleste van Dyk, bestuurder van Inhoud en Taal by Solidariteit, beslis 'n mentor in haar beroep en daarom ook die trotse ambassadeur van die Gilde vir Kommunikasie en Bemarking. As jy al die Gons-nuusbrief gelees het, sal jy ook weet dat Cilleste altyd die silwer rand om 'n donker wolk raaksien. Cilleste beskryf haarself as 'n versamelaar, nie van goed nie, maar van inligting, en om meer spesifiek te wees, 'n versamelaar van stories: “Ek is mal daaroor om daardie stories met kleur oor te vertel, en enigiemand wat my ken,
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Friday | 27 August | 2021 The Fourth Industrial Revolution will change your world as you know it

S-leer is offering a course that will look at the ten crucial skills in preparation for the Fourth Industrial Revolution (4IR). This course will enable you to master these crucial skills. Skills that you will need in the workplace over the next decade so that you can in a leading position for your future. To learn more about this course, click here.  By Reon Janse van Rensburg According to Klaus Schwab, founder and executive chairman of the World Economic Forum (WEF), the Fourth Industrial Revolution (4IR) can be described as unprecedented progress with regards to artificial intelligence, robotics and the
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Tuesday | 10 August | 2021 Time for yourself: Restore the balance between work and life

By Reon Janse van Rensburg “I love my job, but I need a better work-life balance!” Does the above sound familiar? Most people claim that they want to find a better balance between their work and personal life. Chances may be good that you have complained about this with your friends or family whom you haven’t seen recently. You may feel that you want to tackle things in your spare time, such as painting, cycling or whatever it may be, but you still just do not get around to it. All this despite the fact that people close to you
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Wednesday | 04 August | 2021 Social media workers: Protect your mental health in this way

By Reon Janse van Rensburg To take care of your mental health is always important. At any given day it may be challenging to find the balance between work and your personal life, but it is especially challenging the past year. The unknown times where are currently living and working in can easily result in us spending more time on work than we should, but for those working with social media there is often little escape. When your work requires you to be actively involved in social media, it can often be impossible to take a break from the online
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Tuesday | 27 July | 2021 Communication, these #hashtags are banned on Twitter and Instagram

By Anja van den Berg Any corporate communication specialist worth their salt understands the critical role of social media in meeting business objectives. Most social media platforms – especially Twitter and Instagram – promote the use of hashtags in posts. Users search for specific hashtags to help them find information about a particular topic. Sam Hackett, writing for kicksta.com, says that hashtags play a significant role in a business’s social media strategy. Corporate communication practitioners should be aware of banned hashtags to avoid derailing their entire social media marketing plan. If you have been using many different hashtags and other
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Wednesday | 21 July | 2021 Make your email subject lines work for you

As marketers we really want our audience to open and read our emails. An email with a catchy subject line has a greater chance of getting read. Your email subject line is the first image the recipient has of you therefore, you need to ensure that it stands out and makes an impression. Regardless the purpose of the email, your subject lines could have the following elements: Urgency Urgency and scarcity in the subject line may compel people to read the email. This tactic should be used sparingly and for immediate action situations. Curiosity The reader thinks they will benefit
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Friday | 11 June | 2021 Social-media marketing tips for law firms

By Anja van den Berg When it comes to attorneys marketing their services, times (and the law) have changed. Not only are lawyers allowed to promote their offerings via traditional media channels, but they are also encouraged to make use of social-media platforms. Emma Seidler, a leading expert on social-media law, recommends that South African attorneys utilise digital networking and social-media sites to their advantage. Seidler says she believes it is essential that all attorneys get involved in social networking and that a law firm should at least have a website. Various social-media platforms like Facebook, LinkedIn, and Twitter present
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