CALL US: 012 644 4300

Communication Practitioners Article

Thursday | 19 September | 2019 The importance of reputation management for your brand

By Lize-Mari Labuschagne In short, reputation management is an effort to influence what and how people think of a brand. What are people saying about you? Managing the reputation of your brand is one of the core activities in communication management. Character is who you are. Reputation is who other people think you are, and today this is mainly based on what artificial intelligence systems rather than first-hand experience say about you. Reputation management happens mainly online Many people and organisations use different forms of social media to monitor their reputation. Reputation management happens online because this is where most
… Read more

Wednesday | 18 September | 2019 This is how communication practitioners should behave

By Nico Strydom At present the public relations industry in South Africa is not officially regulated but there have been calls from many quarters that this should be done. Renewed calls for the regulation of the public relations industry were heard after the Bell Pottinger saga when it was found that this organisation ran a campaign in South Africa to fuel racial tension. Bell Pottinger was later kicked out of Britain’s association for liaison and communication companies. In South Africa we have the South African Public Relations Association, Prisa for short. Professional liaison or communication practitioners are not legally obliged
… Read more

Tuesday | 27 August | 2019 How to keep your skills sharp in a constantly evolving industry

By Wilmarie Brits With technology advancing faster than ever, it goes without saying that your work environment and the nature of your work would have drastically changed over the last 10 years. The American Society of Administrative Professionals (ASAP) estimates that technology will advance 32 times from where it is now over the next five years. This rapid change means that digital transformation is no longer a choice but a necessity to stay relevant and at the forefront in your career. Futurists predict that 35% of the skills that are currently considered important will change in the next five years
… Read more

Tuesday | 27 August | 2019 Vernuwe jouself in ’n snelveranderende wêreld

Deur Lize-Mari Labuschagne Niks bly vir ewig dieselfde nie. In ’n wêreld waar dinge altyd aan die verander is, moet jy soms nadink oor wie jy is en waar jy jouself bevind om uit te vind of dit tyd is vir vernuwing en vir ’n totale verandering van rigting. Soms gebeur hierdie vernuwing vanself en soms volg dit op ’n bewustelike besluit wat jy neem om jouself te herskep en vorentoe te beweeg as gevolg van die omstandighede waarin jy jouself bevind. Hier is ’n paar wenke vir mense wat op soek is na vernuwing in hul persoonlike of professionele
… Read more

Wednesday | 10 July | 2019 KYK: Susan Lombaard van Maroela Media vertel

Stel jy belang in 'n beroep in media? Maak seker dat jy na hierdie onderhoud met Susan Lombaard van Maroela Media luister: Klik Hier.

Friday | 05 April | 2019 KYK: “Tussen die publiek en gebeure – dáár’s ek.”- Joernalis

Deur Mia Slabbert Die werklike realiteit van nuusgebeure in Suid-Afrika is soms só wreed, dat joernaliste die verantwoordelikheid het om as 'n filter tussen die werklikheid en die uiteindelike nuusstorie te dien. Joernaliste staan in hul menswees direk vóór die tragedie, gevaar of chaos en verwerk baie kere hierdie inligting tot so 'n mate dat trauma op ’n versagtende wyse aan die publiek oorgedra kan word. Wanneer die publiek 'n koerant of tydskrif oopmaak, of om sewe by 'n nuuskanaal inskakel, volg 'n string nuusberigte oor plofbare kwessies in die land – of dit nou misdaad, politiek of gesondheid is
… Read more

Wednesday | 14 November | 2018 “I work with sound and every day on radio is different”

By Dr Eugene Brink Be prepared to work hard and grow a thick skin, but every day is different and perfect for creative souls. This is the opinion of two well-known Afrikaans voices on radio with whom Solidarity World spoke about their work. “My work is sound. I work in a ‘blind’ medium and that is why sound is extremely important in radio. The use of sound, the way in which you use your voice on the air, everything must draw a picture for the person who is listening in,” says Ettienne Ludick, a radio broadcaster and producer with RSG.
… Read more

How a landing page can increase lead generation - Solidarity
Monday | 12 November | 2018 How a landing page can increase lead generation

By: Morné Prinsloo   The goal of a landing page is to convert visitors into leads and to make the most out of your paid search marketing campaigns. Landing pages are thus best use in conjunction with online marketing campaigns such as Google Ads or Facebook Ads, instead of organic traffic.   A landing page is a webpage where visitors “land”. It is a standalone webpage dedicated to driving leads. A landing page should free you from menus, widgets, sidebars, unnecessary links etc. Landing pages should encourage visitors to take action and should thus have a clear Call to Action.
… Read more

Die grondbeginsels van SEO: Die gebruik van sleutelwoorde
Monday | 05 November | 2018 SEO fundamentals: Using keywords in SEO

By Morné Prinsloo   What are keywords In short, keywords are the words and phrases that people search for online. Keywords reflect ideas and topics that define what certain content is about; a summary if you will. If you are a content creator, or if you manage content on a website, it is very important that you match your keywords to what people are searching for online, in other words it needs to be relevant. In doing so, you improve the chances of your content being found online by search engines.   There are numerous different types of keywords, however,
… Read more

Wednesday | 31 October | 2018 The world of media relations

By Dr Eugene Brink The media landscape has certainly been altered by the introduction and widespread use of social media. The media universe is now more diffuse than ever and the mainstream media has lost some of its clout. Yet, it is now more important than ever for organisations to manage, promote and polish their image and reputation in the eyes of the public. And that is good news for the career prospects of current or aspiring public relations officers. Broadly speaking, what does public, or media, relations entail? “Public relations refers to the relationship between a company and the
… Read more