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Communication Practitioners Article

Thursday | 26 November | 2020 The evolution of marketing

By Dr Eugene Brink The Covid-19 pandemic has expedited shifts that were already occurring over the years. Changes that were thought to still take years, have now been pushed forward and there is no turning back. Marketing has undergone somewhat of a seismic change over a short period. Covid-19 has accelerated change relating to work, workplaces, business and consumer tastes like few phenomena in recent memory. “Marketing is fast-paced and always changing. Marketing teams must constantly alter their strategies to get the edge over competitors,” writes marketing maven Kyle Jennings. “Marketing will forever change. Marketers who embrace these changes will
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Wednesday | 04 November | 2020 #GoeieGons in 'n tyd van inperking

Deur Rochelle van der Berg Die Gonsfees 2020 het 'n draai in die toekoms gaan maak met Covid-19 wat verhoed het dat ons saam kon gons. Dit was 'n dag van opwinding van nuwe tegnologie uittoets en voor skerms kommunikeer. Die Gonsfees was 'n reusesukses met talle aanlyn gaste en die inspirerende sprekers Mynhardt van Pletsen van Kraft Insights en Annie Malan van Annie Malan Promotions. In die tye waarin ons van mekaar afgesonder was en aanmoediging nodig gehad het, het die #GoeieGons op net die regte tyd gekom. #GoeieGons is gebore omdat die bedryf nie meer die erkenning kry
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Wednesday | 28 October | 2020 Werknemers moet weer leer om met mekaar te práát

Werknemers moet weer leer om met mekaar te práát – dr. Amanda Hamilton-Attwell As eerste vrou in Suid-Afrika wat haar doktorsgraad in Kommunikasiewetenskap behaal het, en met nagenoeg 40 jaar of meer se ervaring in die bedryf, is dr. Amanda Hamilton-Attwell* 'n gerekende naam in die kommunikasiebedryf en in die sakewêreld. Dr. Amanda, die uitvoerende direkteur van BusinessDNA, 'n strategiese en organisatoriese navorsingsgroep, het al plaaslik sowel as internasionaal toekennings en erkenning gekry vir haar bydrae tot die kommunikasiebedryf. Sy deel graag haar insigte oor verandering in die werkplek en hoekom kommunikasie van kardinale belang is met die Gilde vir
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Monday | 05 October | 2020 Ways of improving your small business’s SEO

By Essie Bester Whether you have a small business or are the only dentist in town, the importance of a professional website and good search engine optimisation (SEO) may no longer be underrated. In these times your business will never reach its full profit potential or even survive without search engine optimisation. What is SEO? SEO is the process through which you can enhance your business’s online presence by means of an organic search (when a person is looking for a specific term or phrase in a search engine such as Google or Yahoo). The search results are then displayed
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Tuesday | 29 September | 2020 Top 6 wenke vir ’n treffende logo-ontwerp

Wanneer jy met jou besigheid begin, moet jy die handelsmerk vasstel. Jy moet van die begin af vir jou ’n sterk identiteit skep wat ’n blywende indruk moet laat op die klante wat jy wil lok. 'n Belangrike deel van die handelsmerkidentiteit van ’n onderneming is die logo. Die logo is die kenteken van enige handelsmerk, en dit kan ’n deurslaggewende rol speel in die skep van ’n eerste indruk wat in klante se koppe vassteekplek kry. ’n Algemene reël van logo-ontwerp is om dit so eenvoudig as moontlik te hou. Dit is om voor die hand liggende redes nl.:
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Wednesday | 26 August | 2020 Sales: Right product, right time, right price

By Lize-Mari Labuschagne To be a sales agent can be very stressful because a sales agent’s income and job security are directly dependent upon the agent’s ability to maintain and expand their client base. Companies usually set monthly sales targets and put a lot of pressure on sales agents to meet these targets. Sales agents have distinctive personalities. They tend to be enterprising individuals, which means they are adventurous, ambitious, extrovert, energetic, enthusiastic, confident and optimistic. The Solidarity Occupational Guild for Communication Practitioners spoke to Colette Schultz of Maroela Media. Colette sells and markets advertisements on Maroela Media’s website and
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Wednesday | 26 August | 2020 Internet censorship: government wants to censor all digital content

By Reon Janse van Rensburg The Occupational Guild for Communication lambastes government for the newly proposed regulations to be included in the so-called internet censorship bill. The occupational guild argues that this legslation not only violates South Africans’ right to freedom of speech, but also censors the entire communications sector. The Minister of Communication and Digital Technology, Stella Ndabeni-Abrahams, has just submitted new regulations for public commentary. The proposed regulations stipulate that any person creating digital content for platforms such as Facebook, YouTube, Twitter, and other socail media platforms, will only be allowed to upload content after presenting it to
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Tuesday | 25 August | 2020 Gonsfees 2020

Aandag alle kommunikasiepraktisyns, bemarkers, joernaliste, skakelbeamptes, ontwerpers en enige iemand in ’n kreatiewe beroep: Besprekings vir die Gonsfees van 2020 is nou oop! Maak vir jou iets heerlik warms te drinke en sluit op 11 September om 10:00 by ons aan in die gemak van jou eie kantoor of huis. Ons bring vanjaar se fees tot op jou voorstoep met inspirerende sprekers soos Mynhardt van Pletsen van Kraft Insights en Annie Malan van Annie Malan Promotions. Gaan van krag tot krag in jou beroep en nooi jou kollegas uit om saam met jou en inspirerende kenners in jou beroep te
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Wednesday | 12 August | 2020 Stories as marketing instruments

By Wilma Bedford Stories aren’t just for children. A good and well-told story is a marketing instrument for your business or product and can distinguish your enterprise from those of your competitors. Just think of the popularity of and worldwide support for a well-known chicken fast-food restaurant where, although few people know the true success story or the creation of the concept, clients trust the recipe that has stood the test of time, trust that the product is nutritious, that the colonel cares and that his vision that everyone should have access to affordable food has been fulfilled. A story
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Friday | 17 July | 2020 The importance of mentorship in the workplace

By Nico Strydom Many companies have formal mentorship systems to make sure that knowledge and skills are transferred and to identify and develop talent. Mentorship programmes do not only serve as instruments for development, but are also extremely cost-effective options with numerous benefits for a company because the resources are already in place. Research has found that mentorship makes for job satisfaction and professional and personal development for the mentor as well as for the person at the receiving end. Employees also tend to stay with their place of work if they feel that they are getting help and that
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