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Guild Articles

Friday | 10 July | 2020 Blogs as communication tools in business

By Dr Eugene Brink Nowadays virtually every business has a website and a social-media presence. Although these platforms are very important for ecommerce, it is also necessary to apply the full range of digital instruments to retain your audience’s attention and make loyal customers of them. One such tool is blogs and Solidarity’s Guild for Communication Practitioners took a close look at the nature, practise and value of this to find out more about it. What is a blog? Randy Duermyer, a specialist in digital marketing, writes that the term blog is derived from the words web and log, which
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Wednesday | 01 July | 2020 Make sure your auditing firm’s website stands out on Google

By Marli Naidoo To have a website for your company is not the same as having an effective website. You may create the most interesting and visually stimulating website and still not be easily found on Google. Since August 2018, Google has been paying closer attention to the quality of the information available on websites it believes can have a financial and physical impact on people. Websites that focus on finances, which includes auditing firms, are included in the websites closely scrutinised. Google wants to make sure people are not exposed to websites in this industry that may contain misleading
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Monday | 29 June | 2020 Ecommerce: The essentials of communication

By Dr Eugene Brink In 2020 people around the world have grown accustomed to ordering products and service over the internet. Likewise, businesses have expanded their ecommerce platforms to cater to these changing needs. Tencent and Amazon have become global titans and ecommerce is delivering convenience for buyers and reduced costs for sellers. Customers’ means of interacting, demands and buying might have changed significantly over the last 20 years, but the stakes for businesses with electronic offerings couldn’t be higher. Clear and effective communication is still the bedrock of any business strategy and organisations that fail to practice this will
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Tuesday | 23 June | 2020 Dapper Media-tuiskonserte help Afrikaanse kunstenaars tydens staat van inperking

Die Covid-19-krisis en die gevolglike staat van inperking het die land en ekonomie op sy knieë gedwing. Daar is miljoene mense wat baie swaar kry as gevolg van werkverlies en talle ondernemings wat hul deure moes sluit. Ons land se kunstenaars word ook hard getref deur hierdie krisis aangesien konserte, kunstefeeste en optredes gekanselleer moes word. Dit is vir die meeste kunstenaars hul grootste, en soms hul enigste, bron van inkomste. Dapper Media, 'n inisiatief van AfriForum, het derhalwe besluit om Afrikaanse kunstenaars in hierdie moeilike tye by te staan deur 'n platform te skep waar kunstenaars hul tuiskonserte kan
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Friday | 05 June | 2020 Spelling is important, irrespective of your industry

Anja van den Berg “People will judge you on it. That is the harsh reality.” – Simon Horobin, Professor of English Language and Literature at the University of Oxford Approximately 85% of people around the world are connected online and receive emails.  Around 62% of them communicate via social media. While autocorrection and spelling software has become a given in our lives, the importance of spelling has not lessened – on the contrary, it has never been more important! Spelling and literacy have reached an apex across all human history. So too has the demands on the quality of delivery.
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Monday | 01 June | 2020 Omring jouself met die regte kollegas

deur Mandy-Michelle Thackwray Paulo Coelho het gesê: “Die lewe is te kort, of te lank, om my die luuksheid te gee om dit swak te leef.” Goeie werksverhoudinge is baie belangrik in elke persoon se lewe. Ons kan nie altyd ons kollegas kies nie, maar ons kan kies hoe ons met hulle oor die weg gaan kom. Die regte kollegas is baie keer ’n steun-pilaar, ‘n klankbord of word soms selfs vriende.   Daar moet wel gewaak word teen toksiese kollegas, of die sogenaamde “vrot appels” wat veeleisend is, onbetroubaar, jou uitstres en jou van jou werksvreugde beroof.   Hierdie
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Thursday | 21 May | 2020 Probleemoplossing baie handig vir ambagslui

Deur Nico Strydom Daar gaan nie altyd 'n handleiding met oplossings beskikbaar wees vir al die probleme wat ambagslui in hul loopbaan gaan teëkom nie. Probleemoplossing is dus 'n vaardigheid wat ambagslui handig te pas sal kom. Dit help ambagslui om te leer uit ervarings in die verlede en om met alternatiewe oplossings vorendag te kom. Probleemoplossing behels onder meer die identifisering van 'n probleem, navorsing, identifisering van moontlike oplossings, besluitneming, implementering en die evaluering van die uitkomste. Philip Minnaar, hoof van die tegniese kollege Sol-Tech, meen ambagslui moet oor die besondere vermoëns beskik om eerstens, ter wille van instandhouding,
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Wednesday | 13 May | 2020 What about us? Prevent burnout by practising self-care – Part 2

By Dr. Elsha Hermann We here at Solidarity Helping Hand realise that social workers experience unbelievable work stress, with few resources and emotionally draining cases. This means that social workers often suffer emotional and mental burnout. In Part 1 of “What about us?” we placed a link to a questionnaire for determining burnout. In order to prevent burnout, it is important to follow an inclusive approach, which includes the physical, cognitive, emotional, social and spiritual dimensions. Pro-active behaviour must be pursued rather than reactive solutions to the problem. It is, firstly, important to admit that everything is becoming too much
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Wednesday | 13 May | 2020 What about us? Mental health of social workers – Part 1

By Dr Elsha Hermann The never-ending feeling that you as a social worker must handle everything, plus at the same time the expectation of others that you must be able to handle everything, leaves most of us social workers in a hole. A deep, black hole. Sometimes we fall so deep into the hole that we have trouble climbing back out. Social workers, like any other person, sometimes just need to hear a thank you. We sometimes do find that single person who is thankful, but most of the time we get no thank you. That makes it difficult to
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Tuesday | 05 May | 2020 Office practitioner: My employer cannot afford my services any more

By Bianca Smit With Covid-19 and an economy that is tight, retrenchment will soon be a reality for many, or it has already become a reality. What should I do if I am facing this prospect? In a detailed article published on www.corona.org.za Solidarity has already pointed out that retrenchments due to the Covid-19 pandemic would be fair. Retrenchments take place when employers have to terminate the services of employees due to operational reasons. If this happens to be the case at your workplace, your company must follow the correct section 189 process under the Labour Relations Act. More information
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