By Nico Strydom
Legal practitioners are often the subject of numerous jokes and various surveys have found that they are respected but not necessarily trusted. Creditability and trust therefore are of the utmost importance in the legal profession.
When someone needs a lawyer or advocate, experience and credentials are usually at the top of the list of qualities looked at. However, creditability isn’t something that is acquired overnight and goes hand in hand with trust and experience.
Creditability means to be believed and to be trustworthy. As a lawyer or advocate your actions and conduct will influence the opinions of others about you and their relationship with you, and this will ultimately determine if you can compel respect and trust.
Honesty is of cardinal importance in order to protect your reputation and gain people’s trust. Therefore, always be transparent with clients and don’t create unrealistic expectations as this could result in your creditability being called into question when clients don’t obtain the outcome that you promised them.
Clients look for credible legal representatives who are open and honest about their case and don’t give them false hope, but instead are authentic and consistent.
It is furthermore also important for legal practitioners to continuously upgrade their skills and stay abreast of new developments in the profession. When legal practitioners become experts in a specific field, he or she has a better understanding of a relevant client base and it will also help to instil trust when a client knows he or she is in competent hands.
Body language is also extremely important when legal practitioners work with the public. Legal representatives also have to show that they possess the necessary authority in their relevant field or profession and that they have confidence in their own capabilities and skills.
Reputation management is another irrefutable part of the steps legal practitioners have to follow to build and retain trustworthiness. A legal representative’s reputation or that of his or her firm plays an enormous role and will determine whether clients will use a certain person or firm or recommend them to others.
A reputation can be destroyed overnight and therefore it is one of a legal representative’s most important assets, which will determine whether he or she is successful.
The Balance Careers: https://www.thebalancecareers.com/jump-start-legal-career-2164507